Each Chewy NFT buyer and collector not only owns a valuable collector’s item, but is also entitled to 100 kg of rice products (enough for a family of four for half a year*) from Chewy, redeemable at any time within 10 years. During today’s uncertain times, which can place the global food supply at risk, Chewy’s firm commitment to food supply provides an added sense of security and reassurance. In addition, this NFT project will deduct all operating expenses and donate a portion of the funds to Food Angel, a food rescue and assistance program.
*Calculated based on the assumption that one bowl of rice is approximately 75 g, which adds up to 300 g for a family of four per meal, and 600 g per day (including lunch and dinner). One month (30 days) of rice consumption would therefore be 18,000 g, and half a year would amount to 108,000 g (108 kg).
The Chewy NFT is the first of its kind in Hong Kong to incorporate food into the digital asset. Through the Ethereum blockchain, the NFT guarantees owners a specific amount of food supply, which is redeemable at any time as long as they are physically in Hong Kong.
The NFT project is limited to 100 tokens, with the design of the NFT inspired by traditional Chinese grain coupons. Each NFT is completely unique and features a specific year (from 1972, the year of the company’s inception, to the year 2071, encompassing 100 years), symbolizing the past, present, and future of Chewy, and the company’s commitment to serve its customers with passion and excellence in the 50 years to come.
Each Chewy NFT can be exchanged for 100kg of Super Power Rice products at any time within ten years, which is the consumption of a normal 4-person family for half a year
From July 15 to July 28, 2022
July 29, 2022
Whitelist members enjoy presale access to Chewy’s next release of NFTs
From January 1, 2023 to December 31, 2032
Invitation to Chewy private event
Exclusive, free access to new products from the comfort of your home
A1. NFT, which stands for non-fungible token, is a digital asset that is stored in a blockchain. Each NFT has a unique code that makes it one of a kind, not replicable, and not divisible. Like Bitcoin and Ethereum, NFTs use blockchain technology and are difficult to counterfeit as they are protected by the blockchain; whether they are minted or traded, all NFTs are completely trackable.
A2. Ethereum is a decentralised, open-source software platform based on blockchain technology with smart contract functionality.
A3. Ether (ETH) is a cryptocurrency that may be used in the cryptocurrency market, as well as to pay deployment fees for smart contracts on Ethereum, blockchain transaction fees, mining fees, etc.
A4. A cryptocurrency wallet stores cryptocurrencies such as Bitcoin and Ether. You need a cryptocurrency wallet to purchase, store, and retrieve your digital assets.
A5. MetaMask is a decentralised finance (DeFi) wallet used to interact with Ethereum. Each user is provided a private key (akin to an address in the cryptocurrency world), which offers access to his/her cryptocurrency wallet. Available as a browser extension and mobile app, MetaMask allows users to store, retrieve, and trade their cryptocurrency on Ethereum while also enabling interaction with dapps (decentralised apps such as DeFi platforms, NFT marketplaces, GameFi, etc.)
A1. Established in Hong Kong half a century ago, Chewy is the first local food supply company to release an NFT and hopes to celebrate this milestone with the people of Hong Kong. Purchasing a Chewy NFT not only shows your support for a homegrown brand, but also entitles you to a guaranteed supply of food at any time.
A2. There are 100 Chewy NFTs on offer.
A3. The Chewy NFT is scheduled to be released at 10am Hong Kong time on July 15, 2022.
The mint price is 2 ETH(Ether)
Each Chewy NFT offers a one-off redemption of 100 kg of Chewy rice products (only valid within Hong Kong).
A6. You may purchase up to 20 Chewy NFTs within one transaction.
A7. You may redeem your Chewy products within 10 years (from 1 January 2023 to 31 December 2032).
1. Chewy’s 50th anniversary NFT rice vouchers are completely unique and limited to 100 tokens
2. Guaranteed premium rice products
3. Whitelist members enjoy presale access to Chewy’s next release of NFTs
4. Exclusive and free access to the brand’s newest products
5. Invitation to Chewy private event
To purchase a Chewy NFT, follow the below steps:
1. Enter the mint page
2. Connect your MetaMask/Coinbase wallet to the Chewy NFT page
3. Indicate the number of NFTs you wish to mint (up to 20 per transaction)
4. Confirm your purchase and make payment
5. After payment, your Chewy NFT will appear in your wallet within a few minutes
Please email us at standbyu@tectechain.com or enquiry@chewyhk.io – our customer service representative will respond as soon as possible.